B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- email tracker prevalence for emails sent globally (2024)
Almost 85% of emails sent contain hidden email trackers.
- Claimed as 'almost 85%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DuckDuckGo
Primary
Tier C
https://www.missiondrive.io/blogs/little-missions/are-you-tired-of-seeing-the-same-old-ads ↗
Source Article
Are you tired of seeing the same old ads?
DuckDuckGo has got your back. We appreciate that not everyone works in marketing, and not everyone needs to keep a close eye on different marketing tactics or competitor activity. And even I can admit that sometimes a certain brand can get a bit too needy with the remarketing after just one visit to…
Original Research
DuckDuckGo
· Original study ↗
Methodology
Claim attributed to DuckDuckGo Email Protection; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails sent globally: 85% email tracker prevalence. Source: DuckDuckGo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-with-hidden-trackers-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-with-hidden-trackers-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email tracker prevalence for emails sent globally<br><small>Source: DuckDuckGo (2024) · <a href="https://lighthousedata.io/data/emails-with-hidden-trackers-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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