B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

21

21 -- count of emails passing all automated accessibility checks for HTML marketing emails (2025)

2025  · n=443,000  · Email Markup Consortium

Out of more than 443,000 HTML emails analysed by the Email Markup Consortium, only 21 passed all automated accessibility checks.

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Attribution: Email Markup Consortium View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
21
Unit
Count
Data Vintage
2025
Entity
HTML marketing emails
Sample Size
443,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Email Markup Consortium Primary Tier B
https://www.laurensherrard.com/blog/how-to-make-emails-accessible ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
10 Ways to Make Your Emails More Accessible
10 Ways to Make Your Emails More Accessible Can we talk about email accessibility for a minute? Email accessibility is about making sure everyone can read, understand and interact with your emails, regardless of how they access them. Whether you're sending newsletters, marketing campaigns or client …
Original Research
Email Markup Consortium · Original study ↗

Email Markup Consortium automated accessibility analysis of more than 443,000 emails

Methodology documented
Industrymarketing
Plain Text
HTML marketing emails: 21 count of emails passing all automated accessibility checks. Source: Email Markup Consortium (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-passing-accessibility-checks-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-passing-accessibility-checks-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- count of emails passing all automated accessibility checks for HTML marketing emails<br><small>Source: Email Markup Consortium (2025) · <a href="https://lighthousedata.io/data/emails-passing-accessibility-checks-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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