B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- emails opened first hour share for Email marketing campaigns (2026)
Around 22% of email marketing campaigns are opened within the first hour of being sent.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market.biz
Primary
Tier B
https://market.biz/email-marketing-statistics/ ↗
Source Article
Email Marketing Statistics and Facts (2026)
Introduction
Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach t…
Original Research
Market.biz
· Original study ↗
Methodology
Share of campaigns opened within the first hour of being sent.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns: 22% emails opened first hour share. Source: Market.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-opened-within-first-hour
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-opened-within-first-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- emails opened first hour share for Email marketing campaigns<br><small>Source: Market.biz (2026) · <a href="https://lighthousedata.io/data/emails-opened-within-first-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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