B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59%
59% -- share of emails opened on mobile device for Email marketing opens (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2ads.com
Primary
Tier C
https://www.b2ads.com/a-lesson-on-good-email-marketing/ ↗
Source Article
A Lesson on Good Email Marketing | B-Squared Advertising
Most days, your inbox is littered with spam, email reminders and other automated digital conversations that serve little purpose other than giving us something to do while we are fidgeting with our phones. But every now and then, you come across an email that is so engaging, not only can you not sto…
Original Research
b2ads.com
· Original study ↗
Methodology
Unattributed statistic stated in an agency best-practices blog; original research source not cited. Supports responsive email design recommendation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing opens: 59% share of emails opened on mobile device. Source: b2ads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-opened-on-mobile-59-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-opened-on-mobile-59-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of emails opened on mobile device for Email marketing opens<br><small>Source: b2ads.com (2026) · <a href="https://lighthousedata.io/data/emails-opened-on-mobile-59-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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