B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- share of email opens via apple mail for public radio/podcast stations' email programs (2021)
For many stations, 50% or more of emails are opened using Apple Mail.
- Stated as '50% or more' for 'many stations', not an industry-wide exact average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cdpcommunity.org
Primary
Tier C
https://www.cdpcommunity.org/blog/2021/7/29/apples-dramatic-shift-in-email-tracking ↗
Source Article
CDP Blog | Apple’s Dramatic Shift in Email Tracking — CDP
Apple’s Dramatic Shift in Email Tracking
All Apple iPhone users will soon be getting a software update, iOS15, to be released this fall, while Mac users will receive MacOS Monterey during the same time period. While many of these updates offer seemingly minimal changes for our day-to-day use, behind…
Original Research
cdpcommunity.org
· Original study ↗
Methodology
Stated as a threshold ('50% or more') for many stations, not a precise aggregate figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
public radio/podcast stations' email programs: 50% share of email opens via apple mail. Source: cdpcommunity.org (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-opened-apple-mail-stations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-opened-apple-mail-stations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of email opens via apple mail for public radio/podcast stations' email programs<br><small>Source: cdpcommunity.org (2021) · <a href="https://lighthousedata.io/data/emails-opened-apple-mail-stations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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