B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16.9%
16.9% -- email delivery failure rate for popular email campaign software (2024)
Email Tooltester estimated that 16.9% of all emails tested had either gone missing or were caught by spam filters.
- Estimated based on a test of popular email campaign software
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Tooltester
Primary
Tier B
https://extendedthinking.com/insights/email-marketing-is-it-worth-the-effort/ ↗
Source Article
Email Marketing
Posted on: June 3, 2024
With a growing concern that engagement levels are dropping for many, it means measuring effectiveness is a real challenge.
It raises many questions about recipient behaviour post-pandemic. For example, whether people have the time (or inclination) to digest longer-form conten…
Original Research
Email Tooltester
· Original study ↗
Methodology
Test of popular email campaign software by Email Tooltester
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
popular email campaign software: 16.9% email delivery failure rate. Source: Email Tooltester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-missing-spam-filtered-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-missing-spam-filtered-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.9%</strong> -- email delivery failure rate for popular email campaign software<br><small>Source: Email Tooltester (2024) · <a href="https://lighthousedata.io/data/emails-missing-spam-filtered-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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