B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.21%
14.21% -- share of emails with urgency words hurting tab placement for marketing emails (2026)
14.21% of emails contain bad tab words/urgency words that may hurt their tab placement rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SendCheckIt
Primary
Tier B
https://sendcheckit.com/email-subject-line-tester-results?subject=Is+my+email+subject+line+good?&f… ↗
Source Article
Results for Subject Line: 'Is my email subject line good?'
-
A98 Points
Very solid subject line that should perform well for you.
-
Scannability
8/10Has a scannability higher than 5
A measure of how easy-breezy it is to read your subject line. Don't shy away from using well known industry specific terms, just don't make it complicated.
Average: 5 (lower is …
Original Research
SendCheckIt
· Original study ↗
Methodology
Aggregate subject line analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing emails: 14.21% share of emails with urgency words hurting tab placement. Source: SendCheckIt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-hurting-tab-placement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-hurting-tab-placement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.21%</strong> -- share of emails with urgency words hurting tab placement for marketing emails<br><small>Source: SendCheckIt (2026) · <a href="https://lighthousedata.io/data/emails-hurting-tab-placement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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