B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71
71 -- average emails deleted within 5 minutes for email users (2026)
Email users delete an average of 71 emails within a span of 5 minutes.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boomerang
Primary
Tier C
http://www.themarketingbit.com/email-marketing-marketing-tools/email-marketing-is-alive-and-well-but… ↗
Source Article
Email Marketing Is Alive And Well
Original Research
Boomerang
· Original study ↗
Methodology
Boomerang study as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email users: 71 average emails deleted within 5 minutes. Source: Boomerang (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-deleted-within-5-minutes-71
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<blockquote cite="https://lighthousedata.io/data/emails-deleted-within-5-minutes-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71</strong> -- average emails deleted within 5 minutes for email users<br><small>Source: Boomerang (2026) · <a href="https://lighthousedata.io/data/emails-deleted-within-5-minutes-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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