B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- additional cart recovery rate for emails 4 and 5 in abandoned cart sequences (2025)
Emails #4 and #5 in an abandoned cart sequence produce an additional 2-4% recovery lift on top of the first three emails.
- Reported as a range of 2-4%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.dentalmarketingrecipes.com/how-to-recover-abandoned-carts-with-email-sequences-a-5-email… ↗
Source Article
How to Recover Abandoned Carts with Email Sequences: A 5-Email Framework
If you run an ecommerce store (or you’re helping dental practices sell whitening kits, aligners, or oral care products online), here’s a number that should keep you up at night: roughly 70% of shopping carts get abandoned. That’s not a leak in your funnel. That’s a flood.
The good news? A properly b…
Original Research
Klaviyo
· Original study ↗
Methodology
Range 2-4%, midpoint used; attributed to Klaviyo 2025 benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails 4 and 5 in abandoned cart sequences: 2% additional cart recovery rate. Source: Klaviyo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-4-5-additional-recovery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emails-4-5-additional-recovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- additional cart recovery rate for emails 4 and 5 in abandoned cart sequences<br><small>Source: Klaviyo (2025) · <a href="https://lighthousedata.io/data/emails-4-5-additional-recovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.