B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.2%
1.2% -- unsubscribe rate per email sent for ecommerce brands (Q1 2026)
In week 1 after a customer subscribes, the unsubscribe rate per email sent for ecommerce brands averages 1.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Monocle
Primary
Tier A
https://www.usemonocle.com/blog/when-to-hit-send-how-to-maximize-email-revenue-by-sending-at-the-rig… ↗
Source Article
When to Send Ecommerce Emails: Timing Strategy for Maximum Revenue – Blog – Monocle
Some brands send too many emails and burn out their list, causing unsubscribes. Others under-send and miss key moments without even knowing when they happened. So how do you know when to hit send? It’s a question that every lifecycle marketer has faced and one that deserves a strategy, not just a gu…
Original Research
Monocle
· Original study ↗
Methodology
Average unsubscribe rate per email sent in week 1 after a customer subscribed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands: 1.2% unsubscribe rate per email sent. Source: Monocle (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_unsubscribe_week_1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_unsubscribe_week_1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- unsubscribe rate per email sent for ecommerce brands<br><small>Source: Monocle (Q1 2026) · <a href="https://lighthousedata.io/data/email_unsubscribe_week_1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.