B Evidence Grade B Graded under review Safe to Cite Current

20%

20% -- email transactional open rate for Transactional emails (2026)

Name: Email Transactional Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2026 · Gartner

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

Transactional emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Gartner Primary Tier C

https://www.xmpie.com/new-release-sms-touchpoint-in-circle/?_lrsc=7014a4c8-781a-4448-89a0-297bd8ea71… ↗

Confidence: 44/100 Vintage: 2026 Channel: Common Crawl

Source Article

New Release: SMS Touchpoint in Circle

In today’s mobile-first world, getting your message across can be simple with a personalized text message. Already have opt-in permission and want to send a transactional message to support your audience along the customer journey? You can now use XMPie to hyper-personalize those batch text messages…

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forbes.com https://www.forbes.com/

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brevo.com https://www.brevo.com/

2026-08-19

learn.g2.com https://learn.g2.com/

2026-08-19

Original Research

Gartner · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Transactional emails: 20% email transactional open rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_transactional_open_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email_transactional_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email transactional open rate for Transactional emails<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/email_transactional_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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