B
Evidence Grade B
Safe to Cite
Recent
21%
21% -- email roi not measuring for Marketing Leaders (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/?hubs_signup-url=blog.hubspot.com… ↗
Source Article
The ROI of Email Marketing [Infographic]
Key takeaways ✨- Email ROI is between 10:1 and 36:1 for most companies, followed by 36:1 and 50:1.
- Customer engagement emails, promotional emails, and newsletters drive the highest ROI.
- Litmus boosts email ROI through engaging personalization, easy testing, actionable analytics, and more.
|
Emai…
Original Research
Litmus
· Original study ↗
Methodology
Source: Litmus' 2025 State of Email Survey.
Methodology documented
Segmentation
Industryemail_marketing,content_marketing,marketing_tech
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Marketing Leaders: 21% email roi not measuring. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_roi_not_measuring
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<blockquote cite="https://lighthousedata.io/data/email_roi_not_measuring" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email roi not measuring for Marketing Leaders<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/email_roi_not_measuring" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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