C
Evidence Grade C
Use with Hedging
Recent
21%
21% -- email roi not measured for marketing leaders (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Litmus
Primary
Tier B
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing?ic=external&utm_source=blog.beehi… ↗
Source Article
The ROI of Email Marketing [Infographic]
Key takeaways ✨- Email ROI is between 10:1 and 36:1 for most companies, followed by 36:1 and 50:1.
- Customer engagement emails, promotional emails, and newsletters drive the highest ROI.
- Litmus boosts email ROI through engaging personalization, easy testing, actionable analytics, and more.
|
Emai…
Also cited by
Original Research
Litmus
· Original study ↗
Methodology
Source: Litmus' State of Email report 2025.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
marketing leaders: 21% email roi not measured. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_roi_not_measured
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<blockquote cite="https://lighthousedata.io/data/email_roi_not_measured" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email roi not measured for marketing leaders<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/email_roi_not_measured" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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