B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- email roi measurement for respondents (2020)
16% of respondents believe their company measures email marketing's ROI well or very well.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.business2community.com/email-marketing/email-marketing-continues-to-outperform-are-your-… ↗
Source Article
Email Marketing Continues to Outperform. Are Your Strategies Optimized?
Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post.
- For every dollar brands inves…
Original Research
Litmus
· Original study ↗
Methodology
Source: Litmus, 2020
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
respondents: 16% email roi measurement. Source: Litmus (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_roi_measurement_litmus_2020
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<blockquote cite="https://lighthousedata.io/data/email_roi_measurement_litmus_2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- email roi measurement for respondents<br><small>Source: Litmus (2020) · <a href="https://lighthousedata.io/data/email_roi_measurement_litmus_2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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