B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- email purchase conversion rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Reuters
Primary
Tier C
https://www.smartdatacollective.com/22260/ ↗
Source Article
Surprising Email Study
A recent survey conducted in Boston, MA, by smartFOCUS revealed that a staggering 75% of respondents had bought products or services as a direct result of receiving an email from a vendor. The story, found in Reuters, also exposed that the preferred method of receiving marketing messages from vendor…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
Original Research
Reuters
· Original study ↗
Methodology
Survey conducted in Boston, MA by smartFOCUS
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 75% email purchase conversion rate. Source: Reuters (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_purchase_conversion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_purchase_conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- email purchase conversion rate for consumers<br><small>Source: Reuters (2026) · <a href="https://lighthousedata.io/data/email_purchase_conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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