B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- email opt out reason for consumers (2022)
69% of consumers reported that the primary reason they opted out of mailing lists was receiving too many emails from an organization.
- Cites a secondary summary from an article published by Constant Contact
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Constant Contact
Primary
Tier C
https://www.pdqcommunications.com/blog/how-often-should-i-send-hcp-marketing-communications ↗
Source Article
How Often Should I Send HCP Marketing Communications?
Healthcare professionals (HCPs) have always been busy, but the novel coronavirus (COVID-19)...
Healthcare marketers face the significant challenge of reliably connecting with their target HCP audience. Generally, healthcare providers are incredibly busy and constantly bombarded with marketing materi…
Original Research
Constant Contact
· Original study ↗
Methodology
According to an article published by Constant Contact.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 69% email opt out reason. Source: Constant Contact (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_opt_out_reason
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_opt_out_reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- email opt out reason for consumers<br><small>Source: Constant Contact (2022) · <a href="https://lighthousedata.io/data/email_opt_out_reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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