B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- email open rate improvement for companies using email segmentation effectively (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
BDEX
Primary
Tier C
https://www.bdex.com/blog/real-time-segmentation-and-personalization-bdex-for-the-email-marketer/ ↗
Source Article
Real-Time Segmentation and Personalization: BDEX for the Email Marketer
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
BDEX
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using email segmentation effectively: 39% email open rate improvement. Source: BDEX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_improvement_with_segmentation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_improvement_with_segmentation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- email open rate improvement for companies using email segmentation effectively<br><small>Source: BDEX (2026) · <a href="https://lighthousedata.io/data/email_open_rate_improvement_with_segmentation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.