B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- email open rate for cold emailing B2B (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (2)
digiflow-agency.fr
Primary
Tier A
https://digiflow-agency.fr/blog/guide-emailing-prospection-b2b ↗
Source Article
Emailing de Prospection B2B : Guide et Templates 2026
Also cited by
demandsage.com
https://www.demandsage.com/
2026-08-16
Original Research
digiflow-agency.fr
· Original study ↗
Methodology
Decline from 25% to 18% over 3 years
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold emailing B2B: 25% email open rate. Source: digiflow-agency.fr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email open rate for cold emailing B2B<br><small>Source: digiflow-agency.fr (2026) · <a href="https://lighthousedata.io/data/email_open_rate_decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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