B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.07%
0.07% -- email response rate for fundraising emails (2023)
In 2023, the average response rate for fundraising emails was 0.07%, representing a 16% decrease from 2022.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.07%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (2)
M+R Benchmarks
Primary
Tier A
https://www.designyourway.net/blog/best-email-marketing-strategies-for-ecommerce-stores/ ↗
Source Article
Rossi’s Roundup: Grouchy sheep, benchmarks, digital reports and DAF
When was the last time you evaluated your donor engagement strategies and sought to broaden the scope of opportunities for connection?
In the realm of fundraising, retaining donors is paramount. We are consistently exploring avenues to enhance it authentically, moving beyond mere transactional inter…
Also cited by
2026-08-12
Original Research
M+R Benchmarks
· Original study ↗
Methodology
2024 M+R Benchmarks Study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
fundraising emails: 0.07% email response rate. Source: M+R Benchmarks (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_fundraising_response_rate
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<blockquote cite="https://lighthousedata.io/data/email_fundraising_response_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.07%</strong> -- email response rate for fundraising emails<br><small>Source: M+R Benchmarks (2023) · <a href="https://lighthousedata.io/data/email_fundraising_response_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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