B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59.5%
59.5% -- unsolicited email spam rate for Mailgun (2021)
59.5% of survey respondents classify unsolicited emails as spam according to Mailgun's 2021 email engagement report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59.5%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Source
pathwire.com
Primary
Tier A
https://www.pathwire.com/research/email-engagement-2021 ↗
Source Article
Cold Email != Email Marketing
While researching acquisition channels that consistently work for founders for my Zero to Users report, I discovered many founders were having success with cold email.
What surprised me, however, was how many of them were using email marketing services (that aren't supposed to be used for cold email…
Original Research
pathwire.com
· Original study ↗
Methodology
Survey conducted across the US, UK, France, Spain & Germany.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Mailgun: 59.5% unsolicited email spam rate. Source: pathwire.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_engagement_report
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<blockquote cite="https://lighthousedata.io/data/email_engagement_report" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.5%</strong> -- unsolicited email spam rate for Mailgun<br><small>Source: pathwire.com (2021) · <a href="https://lighthousedata.io/data/email_engagement_report" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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