B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$15
$15 -- email cost per mille for US Startups (2018)
The average email cost per mille (CPM) for United States startups is $15.
- Based on qualitative/expert-adjusted synthesis across data sources
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$15
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
35
Freshness
95
Sources (2)
benchhacks.com
Primary
Tier C
http://benchhacks.com/benchmarks/email-benchmarks.htm ↗
Source Article
Email Benchmarks 2018
For United States Startups
21%
Open Rate
[Unique]
3.3%
Click-Through Rate
[Unique]
5.5%
Click-To-Action Rate
[Unique]
0.2%
Unsubscribe Rate
[Unique]
0.02%
Abuse Rate
[Unique]
$15
Cost Per Mille
[Average]
Email campaigns remain a vital channel of user acquisition for startups of all sizes. The factor…
Also cited by
coindesk.com
https://www.coindesk.com/
2026-08-16
Original Research
benchhacks.com
· Original study ↗
Methodology
Average cost per mille based on qualitative research combining average and expert numbers.
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Startups: $15 email cost per mille. Source: benchhacks.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_cpm_us_startups_2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_cpm_us_startups_2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$15</strong> -- email cost per mille for US Startups<br><small>Source: benchhacks.com (2018) · <a href="https://lighthousedata.io/data/email_cpm_us_startups_2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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