C
Evidence Grade C
Use with Hedging
Current
0.92%
0.92% -- global hard bounce rate decline for email marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (2)
Opensend
Primary
Tier B
https://www.opensend.com/post/conversion-rate-statistics ↗
Source Article
28 Conversion Rate Statistics for eCommerce Stores | Opensend
28 Conversion Rate Statistics for eCommerce Stores
Data-driven analysis revealing how different marketing channels perform and where to focus your optimization efforts for maximum ROI
Most eCommerce stores leave significant revenue on the table by misallocating marketing spend across channels. While…
Also cited by
2026-08-17
Original Research
Opensend
· Original study ↗
Methodology
The lowest CPA of any channel at 0.92% makes email marketing's efficiency virtually unmatched in digital marketing
Methodology documented
Segmentation
Industryemail_marketing
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email marketing: 0.92% global hard bounce rate decline. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_cpa
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<blockquote cite="https://lighthousedata.io/data/email_cpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.92%</strong> -- global hard bounce rate decline for email marketing<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/email_cpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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