B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- email client market share for Yahoo! Mail (2019)
Yahoo! Mail had a 6% email client market share worldwide between April 1, 2019 and May 1, 2019 based on 814 million email opens.
- Data may be over- or under-represented due to automatic image blocking since determining the client requires images to be displayed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
814,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
https://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Gmail 28% +1.7
#2 Apple iPhone 28% -0.33
#3 Outlook 9% -0.05
#4 Apple iPad 9% -0.62
#5 Apple Mail 8% -0.25
#6 Yahoo! Mail 6% -0.24
#7 Google Android 3% +0.27
#8 Outlook.com 2% -0.15
#9 Samsung Mail 2% -0.32
#10 Thunderbird 1% -0.02
Email client market share
Email client usage worldwide, collected…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 814 million email opens worldwide by Litmus Email Analytics.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-02 | 13% | |
| 2014-02 | 5% | -61.5% |
| 2014-03 | 5% | 0% |
| 2014-10 | 4% | -20.0% |
| 2015 | 4% | 0% |
| 2015-07 | 4% | 0% |
| 2016 | 3% | -25.0% |
| 2017-12 | 2% | -33.3% |
| 2019 (current) | 6% | +200.0% |
| 2019-11 | 6% | 0% |
| 2020 | 4% | -33.3% |
| 2020-08 | 5% | +25.0% |
| 2020-09 | 5% | 0% |
| 2021-03 | 5% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yahoo! Mail: 6% email client market share. Source: emailclientmarketshare.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_client_market_share_yahoo_mail
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_client_market_share_yahoo_mail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email client market share for Yahoo! Mail<br><small>Source: emailclientmarketshare.com (2019) · <a href="https://lighthousedata.io/data/email_client_market_share_yahoo_mail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.