B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- email client market share for Gmail (2019)
Gmail had a 28% email client market share worldwide between April 1, 2019 and May 1, 2019 based on 814 million email opens.
- Data may be over- or under-represented due to automatic image blocking since determining the client requires images to be displayed.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
814,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
https://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Gmail 28% +1.7
#2 Apple iPhone 28% -0.33
#3 Outlook 9% -0.05
#4 Apple iPad 9% -0.62
#5 Apple Mail 8% -0.25
#6 Yahoo! Mail 6% -0.24
#7 Google Android 3% +0.27
#8 Outlook.com 2% -0.15
#9 Samsung Mail 2% -0.32
#10 Thunderbird 1% -0.02
Email client market share
Email client usage worldwide, collected…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 814 million email opens worldwide by Litmus Email Analytics.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-02 | 8% | |
| 2014-03 | 11% | +37.5% |
| 2014-10 | 15% | +36.4% |
| 2014-11 | 15% | 0% |
| 2015 | 17% | +13.3% |
| 2015 | 17% | 0% |
| 2015-12 | 15% | -11.8% |
| 2019 (current) | 28% | +86.7% |
| 2019-11 | 26% | -7.1% |
| 2020 | 38% | +46.2% |
| 2020-07 | 38% | 0% |
| 2021-03 | 29% | -23.7% |
| 2021-04 | 30% | +3.4% |
| 2024-06 | 35.99% | +20.0% |
| 2026 | 72.1% | +100.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gmail: 28% email client market share. Source: emailclientmarketshare.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_client_market_share_gmail
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<blockquote cite="https://lighthousedata.io/data/email_client_market_share_gmail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email client market share for Gmail<br><small>Source: emailclientmarketshare.com (2019) · <a href="https://lighthousedata.io/data/email_client_market_share_gmail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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