B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- email client market share for Apple iPad (2020-12)
Apple iPad held a 2% email client market share worldwide as of December 1, 2020, based on 1.04 billion email opens tracked by Litmus Email Analytics.
- Data may over- or under-represent some email clients due to automatic image blocking required for tracking email opens.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2020-12
Entity
Sample Size
1,040,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
http://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Apple iPhone 38% +1.68
#2 Gmail 27% +0.28
#3 Apple Mail 12% +0.38
#4 Outlook 9% -0.8
#5 Yahoo! Mail 5% +0.07
#6 Samsung Mail 2% -0.03
#7 Apple iPad 2% +0.03
#8 Google Android 1% -0.06
#9 Windows Live Mail 0% -0.02
#10 Outlook.com 0% -0.48
Email client market share
Email client usage worldwide, co…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 1.04 billion email opens worldwide by Litmus Email Analytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 11% | |
| 2014-03 | 12% | +9.1% |
| 2014-10 | 12% | 0% |
| 2014-11 | 12% | 0% |
| 2015 | 12% | 0% |
| 2015-06 | 11% | -8.3% |
| 2015-07 | 11% | 0% |
| 2015-12 | 12% | +9.1% |
| 2016-11 | 12% | 0% |
| 2018-05 | 9% | -25.0% |
| 2019-11 | 4% | -55.6% |
| 2020 | 2% | -50.0% |
| 2020-07 | 2% | 0% |
| 2020-12 (current) | 2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPad: 2% email client market share. Source: emailclientmarketshare.com (2020-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_client_market_share_apple_ipad
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<blockquote cite="https://lighthousedata.io/data/email_client_market_share_apple_ipad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email client market share for Apple iPad<br><small>Source: emailclientmarketshare.com (2020-12) · <a href="https://lighthousedata.io/data/email_client_market_share_apple_ipad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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