B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2.61%

2.61% -- click rate email for Email Campaign (2018)

Name: Click Rate Email Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2018 · MailChimp

The average click-through rate for email campaigns was 2.61% according to 2018 MailChimp data.

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Attribution: MailChimp View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

2.61%

Unit

Percentage

Data Vintage

2018

Entity

Email Campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

MailChimp Primary Tier B

https://www.pushengage.com/web-push-notifications-offers-5x-higher-reach-cart-abandonment-vs-email/?… ↗

Confidence: 51/100 Vintage: 2018 Channel: Common Crawl

Source Article

Web Push Notifications Offers 5X Higher Reach For Cart Abandonment vs Email - PushEngage

One of the most common issues faced by all online retailers is Cart Abandonment. There are many reasons for cart abandonment. A study done by Salescycle states that the average cart abandonment rate is around 75.6%. Baymard did a study to find out the common reasons for cart abandonment. Check out t…

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Original Research

MailChimp · Original study ↗

Methodology

Source: MailChimp

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email Campaign: 2.61% click rate email. Source: MailChimp (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_click_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email_click_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.61%</strong> -- click rate email for Email Campaign<br><small>Source: MailChimp (2018) · <a href="https://lighthousedata.io/data/email_click_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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