B
Evidence Grade B
Safe to Cite
Dated
2%
2% -- email bounce rate for industry average (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Sparkle.io
Primary
Tier C
https://sparkle.io/tools/email-bounce-rate-calculator/ ↗
Source Article
Email Bounce Rate Calculator | Sparkle.io
Know if your email list is clean and inbox-ready in seconds.
High bounce rate detected. Verify your list before sending.
Not bad, but cleanup will improve your inbox placement.
Excellent – your list is clean and safe to send.
Email Bounce Rate Calculator: Instantly Check Your List Health
Enter your …
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2026-08-15
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https://www.brevo.com/
2026-08-15
CampaignCleaner
https://campaigncleaner.com/tools/bounce-rate-calculator.html
2026-08-26
Original Research
Sparkle.io
· Original study ↗
Methodology
Industry benchmarks provided by Sparkle.io
Segmentation
Industrymarketing
Cite this stat
Plain Text
industry average: 2% email bounce rate. Source: Sparkle.io (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_bounce_rate_industry_benchmark
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<blockquote cite="https://lighthousedata.io/data/email_bounce_rate_industry_benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email bounce rate for industry average<br><small>Source: Sparkle.io (2022) · <a href="https://lighthousedata.io/data/email_bounce_rate_industry_benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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