B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- win back email interest rate for subscribers receiving win-back emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (2)
Martech Alliance
Primary
Tier C
https://www.martechalliance.com/stories/5-top-examples-of-customer-re-engagement-emails-and-why-they… ↗
Source Article
Five Examples of Customer Re-engagement Emails (and Why They Work)
Hey, have you been...distanced lately? Not that we noticed haha. I mean, was it something we did? Something we said?
Because we can't picture our sad, sad lives without you. Did we come across too strong? Please come back. Here's 10% off some frozen yogurt after with three purchases.
Businesses lose…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
Original Research
Martech Alliance
· Original study ↗
Segmentation
Industrysocial_media_marketing,marketing_tech
RoleAll marketers
Channelemail
Cite this stat
Plain Text
subscribers receiving win-back emails: 45% win back email interest rate. Source: Martech Alliance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-win-back-interest-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-win-back-interest-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- win back email interest rate for subscribers receiving win-back emails<br><small>Source: Martech Alliance (2026) · <a href="https://lighthousedata.io/data/email-win-back-interest-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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