B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- purchase response rate email vs facebook for email marketing vs Facebook promotions (2024)
66% of people have made a purchase in response to email marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/email-marketing-for-small-businesses ↗
Source Article
Email Marketing for Small Business: The Complete Guide [2024] | Unlayer
The Perfect Email Building Tools For Healthcare Industry
Unlayer vs. ActiveCampaign vs. Mailmodo: Which is one of the best email building tools for healthcare? Read this blog to find the best ROI for your emails. 🚀
Industry Use Case
Are you a small business with big dreams?
Well, email marketing is …
Original Research
unlayer.com
· Original study ↗
Methodology
Cited in Unlayer blog; Facebook comparison figure 20%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing vs Facebook promotions: 66% purchase response rate email vs facebook. Source: unlayer.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-vs-facebook-purchase-response
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<blockquote cite="https://lighthousedata.io/data/email-vs-facebook-purchase-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- purchase response rate email vs facebook for email marketing vs Facebook promotions<br><small>Source: unlayer.com (2024) · <a href="https://lighthousedata.io/data/email-vs-facebook-purchase-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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