B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.1%
16.1% -- email volume growth rate for US email marketing (Q2 2015)
Email volume rose by 16.1 percent year-over-year in Q2 2015.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16.1%
Unit
Percentage
Data Vintage
Q2 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Experian Marketing Services
Primary
Tier A
http://adtechdaily.com/2015/09/10/experian-marketing-services-finds-that-email-campaigns-giving-cons… ↗
Source Article
Experian Marketing Services Finds that Email Campaigns Giving Consumers Choice Deliver Improved Revenue Outcomes for Marketers - Ad Tech Daily
Q2 2015 Email Benchmark Report spotlights how customer centric marketing played an important role in the high response rate to a 16.1 percent growth in email volume over the last year
New York, N.Y. — New research from Experian Marketing Services, a recognized leader in data-driven marketing and clo…
Original Research
Experian Marketing Services
· Original study ↗
Methodology
Q2 2015 Email Benchmark Report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US email marketing: 16.1% email volume growth rate. Source: Experian Marketing Services (Q2 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-volume-growth-q2-2015
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<blockquote cite="https://lighthousedata.io/data/email-volume-growth-q2-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.1%</strong> -- email volume growth rate for US email marketing<br><small>Source: Experian Marketing Services (Q2 2015) · <a href="https://lighthousedata.io/data/email-volume-growth-q2-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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