B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- email opt out reduction rate for Email marketing with video content (2025)
Adding video content to emails can potentially reduce opt-outs by 75%.
- Attributed secondarily to Backlinko
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier C
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Source Article
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Original Research
Backlinko
· Original study ↗
Methodology
Cited from Backlinko by a UGC agency marketing page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing with video content: 75% email opt out reduction rate. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-video-opt-out-reduction-75
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-video-opt-out-reduction-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- email opt out reduction rate for Email marketing with video content<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/email-video-opt-out-reduction-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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