B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.25%
5.25% -- email video conversion rate for emails including videos (2026)
The average conversion rate for emails including videos is 5.25%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Backlinko
Primary
Tier A
https://backlinko.com/email-marketing-stats ↗
Source Article
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Chapter 1
Subject Line
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Statistics
&…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails including videos: 5.25% email video conversion rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-video-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-video-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.25%</strong> -- email video conversion rate for emails including videos<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/email-video-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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