B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- email usage purpose share for marketing/promotions (2023)
Marketing and promotions account for 26% of main email uses according to Litmus.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://www.alanshoebridge.com/post/you-ve-got-mail-and-you-probably-always-will-why-email-use-refus… ↗
Source Article
You’ve got mail and you probably always will. Why email refuses to fade away
You’ve got mail and you probably always will. Why email refuses to fade away
Updated: Dec 28, 2023
I hate email. I also love email. Many of you probably feel the same way, especially if you remember a time before email existed.
At my first professional job – a reporter for a small community newspape…
Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing/promotions: 26% email usage purpose share. Source: Litmus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-use-marketing-promotions
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<blockquote cite="https://lighthousedata.io/data/email-use-marketing-promotions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email usage purpose share for marketing/promotions<br><small>Source: Litmus (2023) · <a href="https://lighthousedata.io/data/email-use-marketing-promotions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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