B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- share using email as lead generation channel for B2B marketers (H2 2024)
63% of surveyed B2B marketers report using email marketing as a lead generation channel, making it the most used channel.
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Lighthouse Research Team
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Evidence graded
Value
63%
Unit
Percentage
Data Vintage
H2 2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Pipeline360
Primary
Tier B
https://www.mi6agency.com/b2b-research-2024 ↗
Source Article
B2B Research 2024
B2B Research 2024
Updated: Feb 6, 2025
The-State-of-Pipeline-Growth-H2-2024
Source: Pipeline360 | Doc
The H2 2024 State of B2B Pipeline Growth report, based on a survey of nearly 500 B2B marketers, reveals the top challenges facing marketing teams and how they are adapting to these challenges:
Top c…
Original Research
Pipeline360
· Original study ↗
Methodology
Pipeline360 survey of nearly 500 B2B marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 63% share using email as lead generation channel. Source: Pipeline360 (H2 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-top-lead-gen-channel-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-top-lead-gen-channel-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share using email as lead generation channel for B2B marketers<br><small>Source: Pipeline360 (H2 2024) · <a href="https://lighthousedata.io/data/email-top-lead-gen-channel-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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