B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.1%
6.1% -- increase in rewards program enrollment rate for high-spending shoppers targeted by email (2021)
An email targeted to shoppers with high spending levels increased their chances of committing to a rewards program by 6.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.prologicretail.com/2021/11/15/targeting-your-rewards-program-based-on-shopper-path-to-pu… ↗
Source Article
Targeting Your Rewards Program Based on Shopper Path-to-Purchase - AppCard
When analyzing the performance of rewards programs, it’s important to ask: are you targeting the right shoppers? A recent study conducted by Harvard Business Review identified a new strategy for marketing your rewards program that more deeply focuses on who you’re targeting.
You want to enroll shopp…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Harvard Business Review study cited by AppCard
Methodology documented
Segmentation
IndustryRetail
Roleemail
Channelemail
Cite this stat
Plain Text
high-spending shoppers targeted by email: 6.1% increase in rewards program enrollment rate. Source: Harvard Business Review (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-targeting-rewards-enrollment-6-1
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<blockquote cite="https://lighthousedata.io/data/email-targeting-rewards-enrollment-6-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- increase in rewards program enrollment rate for high-spending shoppers targeted by email<br><small>Source: Harvard Business Review (2021) · <a href="https://lighthousedata.io/data/email-targeting-rewards-enrollment-6-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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