B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- share of subscribers preferring to read email on smartphones for Email subscribers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/anchor-links-in-emails ↗
Source Article
How to Add Anchor Links in Emails? + Benefits and Tips | Unlayer
Unlayer: The No-Code Builder That Works for Developers
Say goodbye to clunky editors! And hello to Unlayer’s no-code builder, which is developer-friendly, fully customizable, and easy to integrate. 🚀
Email Academy
Imagine having a technology that enables you to go to your desired location in just a …
Original Research
unlayer.com
· Original study ↗
Methodology
Statistic cited without attribution in a vendor blog article about email anchor links; original study and survey methodology not named. Used to argue emails must be mobile-friendly since anchor links often break on mobile clients.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email subscribers: 81% share of subscribers preferring to read email on smartphones. Source: unlayer.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-subscribers-prefer-smartphone-reading
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-subscribers-prefer-smartphone-reading" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of subscribers preferring to read email on smartphones for Email subscribers<br><small>Source: unlayer.com (2026) · <a href="https://lighthousedata.io/data/email-subscribers-prefer-smartphone-reading" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.