B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of subject lines under 60 characters for Top email marketers (AWeber study) (2021)
A 2021 study by AWeber analyzing 1,000 emails from top email marketers found that 80% of subject lines were under 60 characters.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AWeber
Primary
Tier C
https://www.awtomator.com/effective-email-marketing-strategies-to-better-your-business/ ↗
Source Article
8 Effective Email Marketing Strategies To Build Your Business
Table of Contents
Email is one of the best and most effective strategies to help boost your business by far.
But it’s getting harder and harder to stand out from the crowd. In fact, over a hundred billion emails are sent and delivered each and every day. The average email inbox is littered with mark…
Original Research
AWeber
· Original study ↗
Methodology
AWeber analyzed 1,000 emails from the world's top email marketers to measure subject line length practices.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top email marketers (AWeber study): 80% share of subject lines under 60 characters. Source: AWeber (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-subject-lines-under-60-chars-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-subject-lines-under-60-chars-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of subject lines under 60 characters for Top email marketers (AWeber study)<br><small>Source: AWeber (2021) · <a href="https://lighthousedata.io/data/email-subject-lines-under-60-chars-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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