B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- email open rate lift from video in subject line for Email campaigns with 'video' in subject line (2020)
Simply mentioning the word 'video' in an email subject line can increase open rates by 19%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2020
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
oberlo.ca
Primary
Tier C
https://www.oberlo.ca/blog/complete-guide-video-marketing ↗
Source Article
The Complete Guide to Video Marketing for Businesses in 2020
Original Research
oberlo.ca
· Original study ↗
Methodology
Email marketing benchmark cited by Oberlo without naming the original study
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email campaigns with 'video' in subject line: 19% email open rate lift from video in subject line. Source: oberlo.ca (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-subject-line-video-open-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-subject-line-video-open-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- email open rate lift from video in subject line for Email campaigns with 'video' in subject line<br><small>Source: oberlo.ca (2020) · <a href="https://lighthousedata.io/data/email-subject-line-video-open-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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