B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.7%
6.7% -- email spam placement rate for global email senders (2024)
In 2024, 6.7% of emails were routed to spam globally.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://www.validity.com/resource-center/2025-email-deliverability-benchmark-report/ ↗
Source Article
7 Signs Your CRM Data Needs Cleaning (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
7 Signs Your CRM Data Needs Cleaning
Poor data quality costs the average organization $12.9 million a year (Gartner). If any of the seven signs below sound familiar, your CRM isn't just clutt…
Original Research
Validity
· Original study ↗
Methodology
Validity 2025 Email Deliverability Benchmark Report
Methodology documented
Segmentation
Industryemail_marketing,marketing_tech
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
global email senders: 6.7% email spam placement rate. Source: Validity (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-spam-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-spam-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- email spam placement rate for global email senders<br><small>Source: Validity (2024) · <a href="https://lighthousedata.io/data/email-spam-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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