B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45x
45x -- email sms marketing roi for Email and SMS marketing (retail and ecommerce spend) (2026)
Email and SMS marketing can return as much as 45:1 on retail and ecommerce spend specifically.
- Stated as an upper bound ('as much as 45:1')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bakersfield.marketminute.com
Primary
Tier C
https://bakersfield.marketminute.com/article/abnewswire-2026-9-3-ecommerce-brands-are-losing-money-o… ↗
Source Article
Ecommerce Brands Are Losing Money on First-Time Customers as Ad Costs Climb, K-38 Consulting Reports
RALEIGH, N.C. - September 3rd, 2026 - For a growing number of ecommerce brands, winning a new customer through paid advertising is no longer a profitable transaction on its own. According to data compiled by SimplicityDX, ecommerce brands now lose an average of $29 on every new customer acquired thr…
Original Research
bakersfield.marketminute.com
· Original study ↗
Methodology
Maximum reported return ('as much as 45:1') on retail and ecommerce email/SMS marketing spend specifically.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email and SMS marketing (retail and ecommerce spend): 45x email sms marketing roi. Source: bakersfield.marketminute.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sms-roi-retail-ecommerce
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<blockquote cite="https://lighthousedata.io/data/email-sms-roi-retail-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45x</strong> -- email sms marketing roi for Email and SMS marketing (retail and ecommerce spend)<br><small>Source: bakersfield.marketminute.com (2026) · <a href="https://lighthousedata.io/data/email-sms-roi-retail-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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