B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- email sms revenue share for US ecommerce (P90 brands) (2026)
Combined email and SMS represents 38% to 45% of total revenue for P90 ecommerce brands.
- Reported as a range of 38-45% for top 10th percentile (P90) performers
- Combines both email and SMS revenue share
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/ecommerce-marketing-benchmarks-2026/ ↗
Source Article
Ecommerce Marketing Benchmarks 2026: CVR, CAC & ROAS | Foundry CRO
Key Takeaways:
- Ecommerce CAC increased 40-60% from 2023 to 2025, driven by iOS privacy changes, Temu/mega-retailer auction inflation, and rising CPCs across every platform
- Mobile drives 84.4% of ecommerce traffic but converts at less than half the desktop rate (1.8-2.87% vs 3.2-4.51%), the singl…
Original Research
Foundry CRO
· Original study ↗
Methodology
Range 38-45%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US ecommerce (P90 brands): 38% email sms revenue share. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sms-revenue-share-p90-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-sms-revenue-share-p90-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email sms revenue share for US ecommerce (P90 brands)<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/email-sms-revenue-share-p90-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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