B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.9%
1.9% -- email sms spend growth rate for email and SMS marketing (2025)
Email and SMS marketing spend grew 1.9% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Winterberry Group
Primary
Tier B
https://nicolaziady.com/marketing-budget-trends-2026/ ↗
Source Article
Marketing Budget Trends 2026: Where the Money's Going - Nicola Ziady
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Original Research
Winterberry Group
· Original study ↗
Methodology
Source: Winterberry Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email and SMS marketing: 1.9% email sms spend growth rate. Source: Winterberry Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sms-growth-2025
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<blockquote cite="https://lighthousedata.io/data/email-sms-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- email sms spend growth rate for email and SMS marketing<br><small>Source: Winterberry Group (2025) · <a href="https://lighthousedata.io/data/email-sms-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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