B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- abandoned cart recovery lift for coordinated email+SMS ecommerce stores (2025)
Ecommerce stores using coordinated email and SMS sequences recover 22% more abandoned carts than stores running each channel in isolation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://smartcircuit.io/articles/email-automation-guide ↗
Source Article
Email Automation for Ecommerce: Complete Guide 2026
Table of Contents
Why Email Automation is Critical for Ecommerce Success
Email automation is the highest-ROI marketing channel for ecommerce stores, generating 30–40% of total email revenue while requiring zero ongoing manual effort. Automated emails produce 320% more revenue per email than promotio…
Original Research
Shopify
· Original study ↗
Methodology
Attributed to Shopify Partner Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
coordinated email+SMS ecommerce stores: 22% abandoned cart recovery lift. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sms-cart-recovery-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-sms-cart-recovery-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- abandoned cart recovery lift for coordinated email+SMS ecommerce stores<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/email-sms-cart-recovery-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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