B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- email list growth lift for client website email signup placement (Email Optimization Shop case study) (2024)
Moving an email sign-up form from the footer to above the fold resulted in a 46% increase in email list growth.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Email Optimization Shop (Jeanne Jennings)
Primary
Tier C
https://emailgeeks.show/jeanne-jennings/ ↗
Source Article
Podcast interview with Jeanne Jennings - emailgeeks.show
Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals.
Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.
A podcast featuring the leading email marketing and email deliverability experts …
Original Research
Email Optimization Shop (Jeanne Jennings)
· Original study ↗
Methodology
A/B split test case study published on the Email Optimization Shop blog earlier in the year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
client website email signup placement (Email Optimization Shop case study): 46% email list growth lift. Source: Email Optimization Shop (Jeanne Jennings) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-signup-above-fold-list-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-signup-above-fold-list-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- email list growth lift for client website email signup placement (Email Optimization Shop case study)<br><small>Source: Email Optimization Shop (Jeanne Jennings) (2024) · <a href="https://lighthousedata.io/data/email-signup-above-fold-list-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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