B
Evidence Grade B
Graded
under review
Safe to Cite
Current
19%
19% -- percentage of email subscribers likely to share updates for email subscribers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Brafton
Primary
Tier C
https://www.brafton.com/glossary/integrated-marketing/ ↗
Source Article
Integrated Marketing
Original Research
Brafton
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers: 19% percentage of email subscribers likely to share updates. Source: Brafton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-sharing-stat-integrated-marketing
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<blockquote cite="https://lighthousedata.io/data/email-sharing-stat-integrated-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- percentage of email subscribers likely to share updates for email subscribers<br><small>Source: Brafton (2026) · <a href="https://lighthousedata.io/data/email-sharing-stat-integrated-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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