B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email share of retail traffic for Retail traffic (2016)
Email marketing typically represents about 20% of retail traffic.
- typically represents about 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://webbiquity.com/email-marketing/45-phenomenal-email-and-mobile-marketing-stats/ ↗
Source Article
45 Phenomenal Email and Mobile Marketing Stats
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa; orders 25-30% for some retailers; phones ~18% of orders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail traffic: 20% email share of retail traffic. Source: MarketingSherpa (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-share-retail-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-share-retail-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email share of retail traffic for Retail traffic<br><small>Source: MarketingSherpa (2016) · <a href="https://lighthousedata.io/data/email-share-retail-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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