B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- email share of revenue for Shopify client stores (Why Matters agency clients) (2026)
Across 198 client stores of Why Matters agency, email accounts for a median of 30% of revenue.
- Median metric across agency's specific client base (198 client stores)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
198
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Why Matters
Primary
Tier B
https://whymatters.co.uk/blog/wix-vs-shopify ↗
Source Article
Wix vs Shopify: Which Platform Is Best for Your Online Store?
Ayo is the founder of Why Matters, a Shopify agency based in Brighton. With over 20 years of experience in ecommerce, digital marketing, and ROI-driven growth, he has helped hundreds of Shopify brands build, launch, and scale their online stores. Why Matters is a certified Shopify, Klaviyo, and Rech…
Original Research
Why Matters
· Original study ↗
Methodology
First-party agency data: median across 198 client stores; metric is email channel's median share of revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify client stores (Why Matters agency clients): 30% email share of revenue. Source: Why Matters (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-share-of-revenue-shopify-stores
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-share-of-revenue-shopify-stores" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email share of revenue for Shopify client stores (Why Matters agency clients)<br><small>Source: Why Matters (2026) · <a href="https://lighthousedata.io/data/email-share-of-revenue-shopify-stores" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.