B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
15%
15% -- email share of digital marketing spend for pharmaceutical digital marketing (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cegedim Strategic Data
Primary
Tier B
https://www.dmdconnects.com/blog/what-should-an-email-list-cost ↗
Source Article
What Should an Email List Cost?
It's something of a paradox that the highest performing digital marketing channel receives the smallest piece of the digital spend pie. According to Cegedim Strategic Data, a healthcare marketing and promotions audit provider, of the 6 percent of total marketing spend devoted to digital channels, em…
Original Research
Cegedim Strategic Data
· Original study ↗
Methodology
Cited from Cegedim Strategic Data: of the 6% of total (pharma) marketing spend devoted to digital channels, email receives 15%. Article archived April 2021; original survey year not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pharmaceutical digital marketing: 15% email share of digital marketing spend. Source: Cegedim Strategic Data (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-share-of-digital-spend-pharma
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-share-of-digital-spend-pharma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email share of digital marketing spend for pharmaceutical digital marketing<br><small>Source: Cegedim Strategic Data (2021) · <a href="https://lighthousedata.io/data/email-share-of-digital-spend-pharma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.