B Evidence Grade B Graded under review Safe to Cite Dated

7% -- share of ecommerce transactions for Email channel (2015)

Name: Share Of Ecommerce Transactions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2015 · 5tales.com.au

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Attribution: 5tales.com.au View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2015

Entity

Email channel

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

5tales.com.au Primary Tier C

https://www.5tales.com.au/5-simple-hacks-for-ecommerce-email-marketing/ ↗

Confidence: 47/100 Vintage: 2015 Channel: Deep Crawl

Source Article

If you are an owner of (or work for) an eCommerce company, your aim is always to increase your sales. There are plenty of complicated techniques you may have come across – but let’s discover how a conventional approach can work really well. Generally speaking, email has been widely used for several …

Original Research

5tales.com.au · Original study ↗

Methodology

Blog article citing unspecified data; publication year approximated from crawl

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email channel: 7% share of ecommerce transactions. Source: 5tales.com.au (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-share-ecommerce-transactions

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<blockquote cite="https://lighthousedata.io/data/email-share-ecommerce-transactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- share of ecommerce transactions for Email channel<br><small>Source: 5tales.com.au (2015) · <a href="https://lighthousedata.io/data/email-share-ecommerce-transactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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