B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- email segmentation ctr uplift for Email segmentation campaigns vs broadcast sends (2024)
Email segmentation increases click-through rates by 14% to 41% compared to broadcast sends.
- Presented as an illustrative example referencing Mailchimp 2024 benchmark data
- Reported as a range of 14% to 41%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://thegrowthterminal.com/blog/the-geo-content-stack-architecture-that-dominates-answer-selectio… ↗
Source Article
The GEO Content Stack: Architecture That Dominates Answer Selection
The GEO Content Stack: Architecture That Dominates Answer Selection
Why Most Content Never Gets Selected in AI Summaries
You’re creating content, publishing it, and watching competitors dominate the answer selections in Perplexity, ChatGPT, and Google AI Overviews. The reason isn’t that your content…
Original Research
Mailchimp
· Original study ↗
Methodology
Range of 14-41% reported; midpoint 27.5% extracted per normalization rules. Figure is attributed to Mailchimp's 2024 benchmark data but appears inside an illustrative example paragraph, lowering reliability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email segmentation campaigns vs broadcast sends: 14% email segmentation ctr uplift. Source: Mailchimp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-segmentation-ctr-uplift-vs-broadcast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-segmentation-ctr-uplift-vs-broadcast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email segmentation ctr uplift for Email segmentation campaigns vs broadcast sends<br><small>Source: Mailchimp (2024) · <a href="https://lighthousedata.io/data/email-segmentation-ctr-uplift-vs-broadcast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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